Hello Beautiful!

New product spotlight ....

Organic Citrus Curl Cream

Naturally curly hair can be absolutely gorgeous, but it does pose some challenges when it comes to styling. Organic Citrus Styling Cream is formulated to take the hassle out of styling your curls and give you gorgeous ringlets or sexy waves that are free of frizz, perfectly sculpted and touch-ably soft. When you apply the cream to wet curls, you'll have an easier time detangling them and shaping them into the perfect style. The cream forms a lightweight seal over the strands, limiting the absorption of moisture to decrease the likelihood of fly-aways, but it doesn't weigh down the hair and rob curls of their bounce. As your curls dry, the cream provides light hold to keep them in place all day.

Our Organic Citrus Styling Cream is a blend of all natural ingredients that nourishes the hair while taming curls. The cream contains Irish moss, panthenol, silk protein and meadowfoam seed oil and has a fragrance that is as pleasing as the results possible when you style.

http://www.iyoba.com/organic-citrus-curl-cream/

Black Owned Beauty

Hello loves!  Check out owner, Efiya Asabi in this short documentary on black beauty supply stores. Also Save 10% on our Organic Soaps today, 10/22/13.  Sale ends at midnight.

New Store Location, Beautiful New Soap

Hello beautiful people welcome to Iyoba's new blog.  This is going to be short and sweet.  We have a new location  3364 Brookdale avenue, Oakland, CA 94602.  Check out our full line at Aurielle's Imaging Studio.  

We also have a new soap.  Blue Mountain Coffee with Vanilla.   There's nothing like that first cup of coffee to get your eyes open and energize for the day ahead. Our Blue Mountain Coffee Vanilla Bean Soap will similarly invigorate you in your morning shower with its decadent coffee and vanilla fragrance. The soap is our latest handcrafted formula and provides multiple benefits for the skin with every use. Real Jamaican coffee is included in the soap, treating the skin to a blend of antioxidants to combat free radical damage throughout the day. The coffee beans also lift away dead skin cells, leaving your skin softer, smoother and brighter.

Like all of our handcrafted soaps, the Blue Mountain Coffee Vanilla Bean Soap is made from the purest natural ingredients. The moisturizing soap contains soy, olive, coconut and palm oils as well as shea butter to nourish the skin while washing away excess oil, dirt, debris and makeup residue. A blend of botanicals and essential oils rounds out the formula to supply key nutrients to the skin from head to toe.

Blue Mountain Coffee with Vanilla

Efiya